National Consumer Panel

National Consumer Panel (NCP) is now accepting new applications for members.

About NCP

The National Consumer Panel consists of people from all demographic and geographic areas of the United States. By scanning the barcodes on their purchases and completing surveys, panelists' consumer voices make an impact in the marketplace. NCP is an operational joint venture between the two leading consumer insights providers in the United States - The Nielsen Company and SymphonyIRI Group.

Want Become a Member?

If you'd like to become a member of the National Consumer Panel, please complete our online registration (Only one member per household.) Once they receive your household information, you will be placed on a Reserve Status Waiting List. Households are then randomly selected to join the panel. This ensures that the panel truly reflects the country's diverse population. Thanks for your interest.

You can sign up here if you are interested